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Saturday, 21 April 2018



Merculet - The Ecosystem for Value Distribution for Internet Users THE ERA OF THE INTERNET OF VALUE 

Project name: Merculet
Token symbol: MVP
Hard cap: 37,000 ETH (21,000 ETH to be sold in presale, 16,000 ETH in public sale / ICO participants receive 30% of total tokens)
Conversion rate: 1 ETH = 70,000 MVP
Maximum market cap at ICO on a fully diluted basis: $64 million assuming current ETH price of $520
Bonus structure: 25% bonus for presale participants, with 5 month vesting period with 20% released every month
Presale or white list: Yes
ERC20 token: Yes
Countries excluded: China and USA
Timeline: Private sale ongoing (please refer to Merculet’s website for the most up-to-date information)
Token distribution date: 6 weeks following token sale completion

Project Overview
What does the company/project do?
Merculet aims to increase user adoption, retention, and engagement for enterprises through their Attention Value Network, and related supporting applications and components.

Attention Value Network: This is split into two main components; the User Attention Value (UAV) system and the Attention Incentive system. The UAV will serve as a tool to provide a reasonable valuation of a users’ attention relative to the business’ or entrepreneurs’ needs.

The Attention Incentive system will allow the business side to create UATs (User Attention Tokens) which will be awarded based on criteria met by the business. 

Since the Internet was born in 1991, it has grown rapidly and steadily, pulling off a slew of published data on the Internet and generating hundreds of billions of dollars in revenue for large companies. The Internet not only provides information but also brings many economic and commercial values ​​to multinational corporations like Google, Amazon, Alibaba, Facebook, Twitter, ... Along with the development of the Internet, social networking was born that has had a great impact on our lives, it has changed a lot of things around us. We have been stolen a lot of personal information, time, mood and emotions by the social networks while we contribute to creating billions of dollars worth of big business.

So the question is, "How can we redistribute those economic values ​​for us?" Every time, every information, every emotion, every click... Is there any return value for us? To give the answer for this question, Merculet was born. The goal of Merculet is to reallocate  and distribute values to billions of internet users, consumers and businesses. What is Merculet? As mentioned above, the social networking platforms (such as Facebook, Twitter) are now worth hundreds of billions of dollars, which is created by the internet users based on the content and interaction between them. But all the money are flowing into the pockets of corporations, even we might be charged for what we have created.

How advanced is the project?
Merculet is going to have a close working relationship with MagicWindow, a company based in China specialized in user growth, scaling and retention.

It should also be noted that the majority of the key members of the Merculet team are also in executive positions in MagicWindow. Merculet also has strategic partnerships with Solo Ads, and ELEX.


  • Perfect User Attention Based Growth Methodology;
  • Design of Attention Value Network (AVN) System and Verification of POC;
  • MVP Token onboard;
  • Release AVN system β1 (including UAV system 1.0 & UAT system 1.0) & Application Market β1;
  • Content Open Platform Product Design;
  • At least one of the partners is onboard (ELEX), and finish testing for 15+ partners;
  • Release AVN system β2, Attention Purse β1 , UAT Application Market Version 1.1 & Open Content Platform β1;
  • Release Attention Purse β2 & Open Content Platform β2;
  • Support the exchange of between UATs;
  • AVN (User Attention Value Network) 1.0 onboard.
  • Content localization & internationalization;
  • Localization of product features;
  • To enrich MVP's commercial applications and distribution scenarios (including offline);
  • Open Content Platform:
  • Consensus mechanism of application layer(R+POS), Reputation system, Community courts & Micro-tasking system onboard;
  • Underlying technology upgrade;
  • Underlying technology upgrade
  • Native Token & Smart Contract Early Support
  • “De-Merculet-lization” of all aspects of the ecosystem and advancement of health development for the community without Merculet participation;

What are the tokens used for and how can token value appreciate?
MVP tokens will be used as a placeholder for the protocol MVP chain until the release of the Attention Value Network. The Protocol will serve to enhance user functionality for engagement, along with allowing the creation of new tokens (called UATs) to engage a business’ customers. 

The value of the token should increase based on the number of people using their network, and how many commercial applications that are developed to use the User Attention model. The higher engagement seen from companies would lead to an increase in users and greater adoption of the token overall.

To resolve this problem, Merculet has created an Attention Value Network provided by the MVP tokens. The token connects both the supply and demand sides of an open protocol. To become the Global Business Growth Center, Merculet uses blockchain technology and its User Attention Value (UAV) system to turn attentions into user value-added tokens. When users are paying attention to any information, companies value the "attention", turn it into a part of the value chain of the company, and pay the user accordingly.

By using Merculet’s platform, users will be able to make money without changing their behavior on app usage, which makes it enticing for them to engage on the platform.
The team is comprised of experienced entrepreneurs who have relevant experience in the app growth space.
The project is backed by various institutional investors, meaning that it has passed the scrutiny of those investors.

The project has not released alpha/proof-of-concept, therefore, it is essentially a white paper project.
The UAV evaluation could be tricky because users will try to game the system to artificially inflate their UAV score. If users manipulate UAV scores, it would make ad targeting less effective for advertisers.

Even though Merculet has a few partnerships in place, it is unclear how those partnerships will drive the adoption of MVP tokens. For example, we believe it is unlikely that tech giants like Alibaba and Tencent are required to purchase MVP tokens to place ads on the platform.

The key team members are all working at Magic Windows. It is unclear how they will allocate their time between the two ventures.

Merculet Solution Details USER ATTENTION VALUE (UAV) The first component of Merculet is the User Attention Value (UAV). This will be used to measure the value of the attention that the user provides. The evaluation will come with a bonus system Merculet builds an Attention Value Network based on attention and uses open protocol groups to connect demand and provide that attention. Merculet also helps enterprises to grow their business by creating a positive ecosystem of feedback based on the digital content put into the ecosystem. In the future, users will get financially based on their attention, time and attention, and businesses have more accurate data for their business strategies.



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